Branding and packaging design are my bread and butter, and over the last ten years, I’ve had the privilege to produce work for clients in the food and beverage, beauty, and technology industries. While all forms of design scratch my creative itch (I’ve even been known to redesign websites and apps for funsies in my freetime), the intimate tactile and dimensional nature of packaging is my holy grail.

When it comes to my design philosophy, I believe the best work is rooted in empathy, curiosity, and data. First and foremost, good design prioritizes the needs and experiences of the user. It remains curious about its audience, its narrative, and what limits to abide or defy. And above all, good design must be backed by concrete data, because ⟡vibes⟡ belong to the brand identity, not the strategy driving it.

If you made it this far, congratulations! I save this section exclusively for the curious few looking to uncover what kinda shenanigans I get up to off the clock. When I’m not designing, I’m collecting new hobbies at Mach 5 speed. Right now, that means drafting my very first (wildly amateur) fantasy novel, grooving in the park on wheels or heels, beach bummin’, sushi scarfin’, grub grillin’, and meticulously curating my wardrobe on Indyx.

EXPERIENCE

Apple

Graphic Designer • May 2025 to present
Graphic design for product graphics and regulatory content on hardware and soft goods, graphic design for in-store displays

firstleaf

Senior Graphic Designer • Sept 2020 to Jan 2025
Brand and Packaging Design for an in-house portfolio of 200+ wines, including moodboards, concepts, brand strategy, and brand and packaging design.

Cost Plus World Market

Packaging Designer • Sept 2019 to Mar 2020
Packaging design for store brands and private label products, graphic design for in-store signage and environmental signage

Auston Design Group

Freelance Packaging Designer • Dec 2017 to Sept 2019
Label design for wine and spirits, graphic design for collateral pieces, layout design for brochures, branding and identity design, producing production-ready mechanical files

Sephora

Graphic Designer • Mar 2016 to Nov 2017
Print design, event signage & design, typesetting and layout design for educational books, illustration, typography

Twig & Fig

Graphic Designer • Aug 2014 to Dec 2015
Invitation and branding design, invitation engineering, research and development for luxury invitations, sourcing vendors and materials, project management of production team, producing production-ready mechanical files

CLIENTS

Botabox

Rodney Strong

Bogle Vineyards

Purple brands

Constellation

Stoli

Heaven Hill

DRNK wines

Sephora

Rodan + Fields

Salesforce

Credit Karma

Save Mount Diablo

SKILLS

SERVICES

Brand Identity
Brand Systems
Packaging Design
Web Design
Marketing Collateral
Print/Editorial Design
Event Signage & Displays
Email Marketing
Social Assets
Lettering & Calligraphy
Illustration

SOFTWARE

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe After Effects
Pre-Press
Print Production